CIPA’S White Elephant & Potluck Holiday Party

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HappyHolidays

You’re invited!

WHAT: CIPA’S White Elephant & Potluck Holiday Party
WHEN: Saturday, Dec. 19, 2015 from 6pm – 8pm
WHERE: 1022 Pearl St., #101, Denver, CO 80203 (10th & Pearl)

RSVP HERE!

Happy Holidays to our CIPA family.

Hope to see you at our annual holiday bash! Get a chance to relax and have fun with all our amazing CIPA crowd.

CIPA Members Patti & Rick Shade have again graciously offered to host our party at their beautiful vintage home in central Denver, on 10th & Pearl.

Only on-street parking is available, and very limited spots available at that – so please carpool when you can!

FOR THE WHITE ELEPHANT EXCHANGE:

  • To join the elephant exchange fun, bring a wrapped gift, costing no more than $10.00.
  • You can also bring a children’s book to donate to CIPA ELF. Thank you!

FOR THE POTLUCK:

  • We are asking everyone bring a food item (appetizer or dessert) or a drink item (beer, wine, soda/punch). Please sign-up here.

Please no hard alcohol.  Also, do know that if we feel that you have drunk too much, we will find you alternative transportation home.

Because of the cozy setting, this event has availability for only 50 guests total! Please RSVP as soon as possible to reserve your spot. You must RSVP for your guest – and there is a maximum of 1 guest allowed. Sorry, due to the space restrictions and the location, no children. Our party is open to CIPA members and non-members!

If we have snowy weather that day, we will have the snow date tentatively scheduled for Saturday, January 9, 2016.

Sign Up Now!

November 2015 Signature Edition

This Saturday’s meeting will be an interactive presentation that explores why and how stories work and how to utilize them in your business practices.

The program covers story structure; how information is absorbed and recalled, how it applies to many facets of your business, practical tools and tips that can be applied immediately to improve your storytelling, and presentational skills.

Learn to persuade through narrative – subconsciously and effortlessly by simply telling a story. See you there!

November 2015 Signature Contents

Want to Submit a Piece for a Future Edition?

Visit our Submissions page for more details and the form to send us your news or article!

cipasig

November Member News

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CIPA Member, Cheryl Carpinello, Literary Classics Awards Winner

literary_classics_awardCheryl Carpinello, author of MG/YA Tales and Legends from the Ancient & Medieval Worlds, accepted Literary Classics Silver Award in Preteen Fiction for Sons of the Sphinx. The Award Ceremony was held in conjunction with the Vegas Valley Book Festival in Las Vegas, NV, in October.


CIPA Member, Eve Nagode, Sells 30+ Books and Has Upcoming Book Signing

royalgorgecover4cipaEve Nagode, author of the award-winning Royal Gorge, signed thirty-nine books after giving a presentation to the New Neighbors Club of Cañon City in October. The event was not promoted as a book signing. The audience came to hear about working at the Royal Gorge Bridge & Park after the 2013 fire. Interest in buying the book occurred after they learned some of the stories behind her photographs. Eve’s next book signing will be December 4, at the reception of her solo photography show in the East Gallery of the Fremont Center of the Arts in Cañon City. The book is available from Fox Run Art Press. http://www.foxrunart.com/royal-gorge-books


CIPA Member, Mary Yoakum, Giving Away 10 Copies to Those Willing to Give Honest Review on Amazon and Her Website

cutMy name is Mary Yoakum and I am a new author. I just published my first Romance book For the Love of Cutting Horses. I would like reviews that would help me grow as a writer and that I could put on my website. To that end, I would like to give 10 copies of my books to 10 individuals interested in assisting me with this endeavor.

My contact information is:
mjy@maryyoakum.com
720-291-2007

I look Forward to hearing from you!


CIPA Associate Member, The Writing Doctor, Receives 2015 Best Businesses of Denver Award

Charol MessengerDenver Award Program Honors the Achievement

Denver, August 25, 2015 — The Writing Doctor has been selected for the 2015 Best Businesses of Denver Award in the Editorial Services category by the Best Businesses of Denver Award Program.

Each year, the Best Businesses of Denver Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Denver area a great place to live, work and play.

Various sources of information were gathered and analyzed to choose the winners in each category. The 2015 Best Businesses of Denver Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the Best Businesses of Denver Award Program and data provided by third parties.

The Writing Doctor services are available at probookeditor.com. See website for full Press Release and credentials of the Best Businesses of Denver Award Program.

Check out BlueInk’s Reviews!

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BlueInk Review, a Denver-based company, is thrilled to announce that it is now partnering with Booklist magazine, which has begun running a monthly column featuring BlueInk’s reviews of notable titles. Booklist is a highly respected and influential review publication that is read by 60,000 librarians. It has been in business for more than 100 years. This is the first time in its history that it is featuring reviews of self-published titles on a routine basis.

“Our partnership with the experts at BlueInk Review offers us the perfect opportunity to bring a selection of the best self-published books to librarians across the country,” said Bill Ott, editor and publisher of Booklist.

BlueInk Review is a pre-eminent book review service devoted exclusively to independently published titles. The company vets an average of 1,000 titles a year.

For a look at a recent two-page spread of BlueInk’s reviews in Booklist, click here.

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The Book Design Process: What Does a Book Designer Actually Do?

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I have always enjoyed the enthusiasm of every new author, their passion for their subject, and assisting them in bringing their project to fruition. Over the course of the years, I have invariably found it helpful to present an overview of the design process in order to afford a better understanding of the designer’s role. Often beginning with a face-to-face meeting, authors will frequently ask, what does a book designer actually do? In answer to that question I offer The Book Design Process:

  • Design Brief. The overall project is discussed including a review of the subject matter and the proposed physical characteristics of your book or cover.
  • Concept Development. Verbal concepts are developed to focus on the direction you wish to pursue visually.
  • Design Research. Design research is done for the selected concepts. Graphic elements are introduced.
  • Thumbnail Sketches. An exploration on paper of possible design solutions, the best of which are selected for further development.
  • Rough Layout. Generally composed on a computer in actual size, refined and then evaluated, the best of which are selected for even further development.
  • Comprehensive Layout. Rendered with enhanced detail and precision and presented to you for final approval. Color selection occurs at this stage.
  • Art Production and Proofreading. A final proof is prepared incorporating any revisions or corrections.
  • Preparation for Printing and Electronic File Submission. Files are ‘pre-flighted’ to assure that all images and fonts are present before outputting. A full-color interim proof of your cover would be advisable.
  • Matchprint and Bluelines. An Online SoftProof (OSP) or Digital Blueline Hardcopy (DBL) is obtained from the printer to assure that prepress was completed to your specifications.

Each book is unique and in the context of this process it remains the task of the designer to create the look of the cover and/or interior of your book; along with developing its personality, driven by a meaningful, imaginative style and visual flow.

bookends_headshotBob Schram, the founder and owner of Bookends Design, has worked in the publishing industry since 1984, having served in a variety of capacities; including a production manager in publishing, an art director in video production, as well as a small business owner.

 

November 2015 President’s Letter: How to Sell to Libraries

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On October 24, author and librarian Shelley Walchak, Patricia Ross, and I presented at the Colorado Association of Libraries conference. Our topic was The Self Publishing Movement: What it Means to Libraries.

We invited the audience (all librarians) to tell us what some of their reasons were for not buying indie or self published books as part of their library collections.

Here’s a few of the reasons they gave:

  1. Perceived lack of quality of self published books
  2. Takes too long to research the titles
  3. Lack of reviews in trade pubs
  4. Annoyance at being bombarded by friends/family requesting the book
  5. Too difficult to buy it

These are all perfectly good reasons. I read the same reasons in a lot of online research I did while I was preparing for the presentation. Libraries are a special market that a lot of self published authors and small publishers have had difficulty in cracking. Fortunately, a lot of these obstacles have solutions.

If you want to sell your book to libraries, you have to fulfill librarians’ requirements.

  • First of all you need to produce a good book. I’ve seen some gorgeous, fantastic self published books in the 10 years I’ve been working with authors. I’ve also seen some embarrassing crap. Make sure yours in the former by hiring professionals to edit and produce your book.
  • Get trade reviews in the publications librarians read. This has become a lot easier since Kirkus Reviews, Publishers Weekly, and Foreword Magazine all have review services for self published books. Yes, these are paid services. Yes, it is worth having a trade review or two for libraries and also to use on your website, social media and Amazon sales page.  Don’t forget CIPA members Blue Ink Review as well. They also have a subscription service for libraries and booksellers.
  • Don’t send an army of friends in to request your book. Librarians are a smart bunch. They know when they get an army of people requesting a book that they’ve never heard of that there’s something going on. You’re not fooling them at all. ’nuff said.
  • Have an easy way for libraries to buy your book. If you’re going to make a big push for library sales get a distributor or wholesaler who sells to libraries. Though many libraries will buy directly from you or from Amazon. Make your book visible and have a few ways they can buy.
  • Lastly, have a marketing plan. Libraries only have so much space for books. For that reason, they are always weeding their collection of books that aren’t being checked out. If you want your book to stay in a library after they buy it, you must continue to market it so people want to check it out.

Libraries are a terrific place to sell your book. Follow these tips and also take a few minutes to talk to the hard-working librarians behind the reference desk to get their ideas.

Good luck!

mary-walewskinewMy best to you,
Mary Walewski
CIPA President 2015-2016

CIPA Members – Send us your member news, articles, upcoming events for November!

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ASSOCIATE SERVICE PROVIDERS: Do you have an industry related article? Submit it to Veronica here!

The November issue of CIPA’s Signature newsletter is in production. We want your member news or articles you have written! (You must be a current member.)

  • Do you have a new book hot off the press?
  • Did your book recently win an award?
  • Do you have a book signing or book launch coming up?
  • Have you written an article for your blog that is industry specific, which you would like to share? (Associate Members only.)
  • Members or associate members, we want to hear from you!

Our newsletter is delivered via email to over 1700 email subscribers and marketed online on our website, blog, Facebook, Pinterest, Twitter, and LinkedIn group. Get free marketing for your book, or your article. Associate members – this is also great publicity for your business if you send us an industry-related article.

The deadline for member news, photos, and industry articles is this Saturday, 11/14/2015, by 12pm, online via this form! (As a back up if you have trouble with the online form, you may email to Veronica Yager at admin@cipacatalog.com.)

Get a start on it today! Please follow the submission guidelines below:

  1. Regular Member News: The maximum number of words is 150. Please submit this as you would like it printed or it will not be posted in this edition. Submit it with a photo of yourself, or the cover of your book. Please also provide a link to where readers can purchase your book.
  2. Associate Members: Industry related articles (not promo pieces) should be no more than 500 words. Please include a photo of yourself and your bio.
  3. CIPA Participating Book Associations: News about upcoming publishing events and other items of interest to independent publishers from participating book associations also are accepted. Please note that these must be brief items with contact information. Sales pitches are more properly submitted as paid ads.

Sat. Nov.21 – The Irresistible Power of Storytelling as a Strategic Business Tool for Authors and Publishers

The Irresistible Power of Storytelling
as a Strategic Business Tool
for Authors and Publishers

Saturday, November 21, 2015

Free breakfast and coffee
8:00 a.m. – Noon

8:00 a.m. Doors open for registration
8:30 a.m. Meeting Begins

Church of Scientology*
2340 Blake Street
Denver, CO 80205

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An interactive presentation that explores why and how stories work and how to utilize them in your business practices.

The program covers story structure; how information is absorbed and recalled, how it applies to many facets of your business, practical tools and tips that can be applied immediately to improve your storytelling, and presentational skills.

Learn to persuade through narrative – subconsciously and effortlessly by simply telling a story.

“Stories teach, model, unite, and motivate by
transporting audiences emotionally.
They are the most effective form of human communication…
and the most effective way of translating ideas into action.”
-Peter Guber, CEO, Mandalay Entertainment

Unleash the Irresistible Power of Storytelling and discover how you can:

  • Effectively communicate events from the past
  • Make your audience remember the facts YOU want them to remember
  • Help the audience easily recall facts
  • Build relationships, earn trust and empower selected individuals
  • Convey your honesty and passion
  • Control the delivery of the content and prioritize its importance
  • Create a memorable structure and theme
  • Sustain the attention of your audience
  • Master physical skills, including connecting through your eyes, mirroring, raising or lowering status, illustrating with movement, voice impact through volume, rate, pitch, tone and inflection.


About our Speaker: Matthew Taylor

matt.jpgMatthew Taylor was transplanted to Colorado from the small sailing village of Itchenor, England. He has been a professional actor, national award winning author, storyteller, and humorist for the last twenty-five years, working throughout the United States and internationally. He is a partner of A.C.E. Entertainment which over the last sixteen years has written and produced over fifty original shows and who are currently touring their smash hit, Girls Only – The Secret Comedy of Women. Encouraged from the popularity of the A.C.E. show, Tales of an Englishman, Matthew continued to commit his stories to paper, which have now been compiled into the book, Goat Lips: Tales of a Lapsed EnglishmanReleased in the spring of 2015, Goat Lips has received the 2015 Independent Publishers Book Awards Gold Medal for Humor and is a National Indie Excellence Awards Finalist.

Matthew has a long history of coaching theatre, storytelling and the art of improvisation. He formed Persuasion through Narrative in 2010 to teach communication skills through the use of narrative and has quickly gained a strong reputation especially within the legal profession and educational institutions.

Matthew loves to bike, ski, sail, and is proud to be a husband and a father of two fabulous children (who continually keep him on his toes and laughing constantly.)

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Roundtables announced for Sat. Oct 17!

Roundtables:

  • Video Your Experience – Kathy Mason with MasonWorks
  • Blogging Your Experience – Melanie Mulhall – Dragonheart Writing & Editing
  • Meme images – Hollie Clere – Social Media Advisor

Social Media Essentials:
Whether Your Book is Ready or Not

Saturday, October 17, 2015
Free breakfast and coffee
8:00 a.m. – Noon

8:00 a.m. Doors open for registration
8:30 a.m. Meeting Begins

Church of Scientology*
2340 Blake Street
Denver, CO 80205
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Marketing as an Author can be challenging without a specific strategy.
Join us on October 17th as we highlight the materials you need to build your audience in Social Media prior to your launch.  We will cover aspects of developing a strategic plan in Facebook, LinkedIn and Google+ accompanied by some Must Do’s and Don’ts in YouTube.

Bring your pen, be ready to absorb and let’s have some fun!

hollie.jpgAbout our Speaker: Hollie Clere

Small business owners for 11+ years, finding ways to market their niche to a specific industry made for an interesting adventure. With the launch of social media,Hollie and her husband quickly found ways to connect with, stay in contact with and maintain relationships with potential and existing clients. The focus of the team is education, brand building, so-cial content marketing and business building for their clients with customized programs for any business. Hollie & Jeremy have extensive experience with LinkedIn, Facebook, HootSuite, Google+, Pinterest, YouTube and Twitter; with specific focus on Individual Profiles, Company Profiles, Fan Pages, Groups, Events and Advanced Social Networking strategies. Their ultimate goal is to help each company achieve success with social media. Core focus: Ownership – Accountability – Education. www.thesocialpro.net

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October 2015 Signature Edition

Are you a CIPA EVVY Award winner? Kathy Mason (CIPA Board Member and President of Mason Works, LLC) has graciously offered to do video interviews with winners at the next CIPA meeting this Saturday, October 17.

We’ll post the video interviews on our YouTube channel so you can share them with your readers, friends, family, social media followers – whoever! You can even embed the video on your blog or website! Register for Saturday’s meeting here AND BRING YOUR BOOK!

This Saturday’s meeting will be all about Social Media. How can you market your book before you launch. What can you do after it has launched? We will cover aspects of developing a strategic plan in Facebook, LinkedIn and Google+ accompanied by some Must Do’s and Don’ts in YouTube. See you there!

October 2015 Signature Contents

Want to Submit a Piece for a Future Edition?

Visit our Submissions page for more details and the form to send us your news or article!

cipasig