The Mountains and Plains Independent Booksellers Association just had their big Fall Discovery Show at the Renaissance Hotel in Stapleton. This is their big meeting for their members. CIPA was there with many of our author/members, displaying our books and talking with booksellers, publishers and other publishing professionals. Our goal was to give our members an opportunity to sell copies of their books to indie booksellers attending the show.
Big and small publishers were there, as well as writers groups, distributors, and vendors who sell stuff to bookstores other than books. The ballroom was packed and the energy was terrific.
It’s been a while since I’d been to any trade show and it was my first as CIPA President. Past President Patricia Ross and I “worked the room” on CIPA’s behalf, talking up our meetings and the EVVY Awards. We gave away passes to indie authors to attend a meeting on us, and also got a few volunteers to serve as judges in the 2016 EVVY awards. I’m looking forward to hearing from our volunteers who staffed our table.
A few things I learned about working a trade show:
- Don’t just sit behind your table and wait for people to come to you. Say hi and be friendly. Get up and move to the front of your table. Work the isle too.
- Take the time to check out the other booths and talk to as many people as you can. Even if the conversation has nothing to do with selling your book, it could lead to a great connection or just some good info. I had a nice chat with the rep from the American Booksellers Association. Two things I learned: Indie booksellers are succeeding when they create a gathering place for a community as well as a book store. And I learned that the number of indie bookstores is increasing around the country. Good news for authors!
- If you’re not sure what an exhibitor’s business is all about, ask them. But don’t hog their time. If more people come up, exit gracefully and move on.
- If you get somebody’s card with the idea that you’ll follow up with them for a reason, take a moment right then to write that reason on their card.
- Keep your own business cards handy in a pocket. Carry a big enough purse or a tote bag for brochures and other info you collect. Try not to go crazy collecting swag — do you seriously use any of it later?
- Take breaks. Drink water. Go easy on the junk food. Wear comfortable shoes.
- Follow up with contacts you make within 48 hours after the show. Ever got home after one of these events and never looked at the cards you collected? Don’t waste all of that effort!
We’ll keep you posted about other trade shows in the area and opportunities for promoting your book. Got some info about an event to share? Please send it to us for posting to our blog!
My best to you,
CIPA President 2015-2016
Social Media Essentials:
Whether Your Book is Ready or Not
Saturday, October 17, 2015
Free breakfast and coffee
8:00 a.m. – Noon
8:00 a.m. Doors open for registration
8:30 a.m. Meeting Begins
Church of Scientology*
2340 Blake Street
Denver, CO 80205
Marketing as an Author can be challenging without a specific strategy.
Join us on October 17th as we highlight the materials you need to build your audience in Social Media prior to your launch. We will cover aspects of developing a strategic plan in Facebook, LinkedIn and Google+ accompanied by some Must Do’s and Don’ts in YouTube.
Bring your pen, be ready to absorb and let’s have some fun!
About our Speaker: Hollie Clere
Small business owners for 11+ years, finding ways to market their niche to a specific industry made for an interesting adventure. With the launch of social media, Hollie and her husband quickly found ways to connect with, stay in contact with and maintain relationships with potential and existing clients. The focus of the team is education, brand building, so-cial content marketing and business building for their clients with customized programs for any business. Hollie & Jeremy have extensive experience with LinkedIn, Facebook, HootSuite, Google+, Pinterest, YouTube and Twitter; with specific focus on Individual Profiles, Company Profiles, Fan Pages, Groups, Events and Advanced Social Networking strategies. Their ultimate goal is to help each company achieve success with social media. Core focus: Ownership – Accountability – Education. www.thesocialpro.net
ASSOCIATE SERVICE PROVIDERS: Do you have an industry related article? Submit it to Veronica here!
The September issue of CIPA’s Signature newsletter is in production. We want your member news or articles you have written! (You must be a current member.)
- Do you have a new book hot off the press?
- Did your book recently win an award?
- Do you have a book signing or book launch coming up?
- Have you written an article for your blog that is industry specific, which you would like to share? (Associate Members only.)
- Members or associate members, we want to hear from you!
Our newsletter is delivered via email to over 1700 email subscribers and marketed online on our website, blog, Facebook, Pinterest, Twitter, and LinkedIn group. Get free marketing for your book, or your article. Associate members – this is also great publicity for your business if you send us an industry-related article.
The deadline for member news, photos, and industry articles is this Saturday, 09/12/2015, by 12pm, online via this form! (As a back up if you have trouble with the online form, you may email to Veronica Yager at email@example.com.)
Get a start on it today! Please follow the submission guidelines below:
- Regular Member News: The maximum number of words is 150. Please submit this as you would like it printed or it will not be posted in this edition. Submit it with a photo of yourself, or the cover of your book. Please also provide a link to where readers can purchase your book.
- Associate Members: Industry related articles (not promo pieces) should be no more than 500 words. Please include a photo of yourself and your bio.
- CIPA Participating Book Associations: News about upcoming publishing events and other items of interest to independent publishers from participating book associations also are accepted. Please note that these must be brief items with contact information. Sales pitches are more properly submitted as paid ads.
Were you a finalist, or an award-winning CIPA EVVY author this year? (If you don’t know, find out here.) Purchase sticker rolls (for Merit, Bronze, Silver & Gold) for your inventory of printed books. Hurry – we only have a limited number of sticker rolls left. We sold many of them at the CIPA EVVY Awards on Sunday. Our digital stickers (for Finalists, Merit, Bronze & Gold) are now available for you to download. Use them for your digital or eBook cover, flyers, website, or any other promotional material!
Currently here is what we have left:
Do you want free admission to CIPA monthly meetings?
We need a volunteer to mail CIPA EVVY Sticker orders as they come in, on a weekly basis. Postage would be expensed, and you would get to come to our meetings for FREE! Email firstname.lastname@example.org if you are interested in more details.
Colorado Independent Publishers Association (CIPA),
with the CIPA Education and Literacy Foundation (ELF),
proudly announce the winners from our
21st Annual CIPA EVVY Awards…
Congratulations to the following CIPA EVVY Awards Book Competition Winners!
(1st = Gold, 2nd = Silver, 3rd = Bronze. Stickers will be available for purchase soon!)
Thanks to all our finalists and guests who came to the event. A special thanks to our M.C. Teresa Funke.
If you received an award last night, congratulations! Now the fun begins – market your award. Be proud. You are an award-winning author. How cool is that?
Here is a fun shot of one of our award-winners: Matthew Taylor, author of Goat Lips. It was a lovely night!
We have updated the list of finalists to now include the final category – Editing. The list of finalists is now complete! Yay!
Congrats to the editors of the books below:
|Editing||Goat Lips||Matthew Taylor|
|Editing||Walking Silverton||Beverly Rich|
|Editing||Wild at Heart||Heather H. Kirby|
Click the button below to view the full list of finalists. Hurry and buy your ticket today as we have to close up the registration by 9pm tonight. See you on Sunday at the EVVYs!
Did you or your friend make the list? Join us at the 21st Annual CIPA EVVY Awards Banquet & Ceremony on Sunday, 8/23/15! Click the banner below for details and dinner menu…
We have just 6 tickets left. Closing up sales today at 9pm. If you haven’t already, buy your ticket here!
The finalists are announced! The Space Gallery is getting ready to host us!
If you’re a finalist, you don’t want to miss being acknowledged for your award! (Remember, all posted finalists will be award winners.) You’ve worked hard on bringing your book into the world. This is the time to let people know about it!
The menu is wonderful (view the menu here). There are meat and vegetarian choices. Also, gluten-free options will be available and labeled. Beer and wine are complimentary! Buy your ticket for the EVVYs here.
The CIPA EVVY Awards Banquet will be held:
This Sunday, August 23, 2015, from 5pm to 8pm
400 Santa Fe Dr
Denver, CO 80204
Their phone number: (720) 904-1088
Parking: On-street, and there is some parking behind the space gallery, but there is PLENTY of street parking on Santa Fe and 4th—both on the east and west sides of the street, as well as around the block. It’s FREE parking on the street on that end of town!
Directions can be found here.
ReadCon in Greeley – a two-day convention for readers to discover new authors – has about 13 more spots open for authors to have a table to showcase their books, and hopefully make some of their own sales! Table setups are free, but you must get in touch with Peter Derk, librarian for Farr Regional Library in Greeley. See the details below. Peter’s contact info here.
Saturday, September 12th, 6-8 PM
The actual event begins at 6pm. Feel free to arrive 30 mins early to get set up, find a spot, and get yourself situated. You don’t have to be there that early, but it’s suggested to be there with a good 15 minutes to make sure we get you situated.
There is a good deal of nearby parking. Just northeast of Zoe’s, on 7th avenue, there is on-street parking and a parking lot as well. One block directly north of Zoe’s, on 9th street, there is a large parking lot as well. There is also parallel and diagonal parking near the front entrance to Zoe’s.
We will have some staff available to help unload, especially if you have books that need to be brought in. We will also have a handcart or two. If you have a large amount of stuff, there is temporary parking on the north side of Zoe’s as well. Park there and come in and grab some of us to help you unload.
We’re looking to have between 40 and 50 authors at the event. Each author will have a small table space for books, signing, and if you want to bring a couple props or conversation pieces, go right ahead! We’ll also have a chair for each author, and if you need a second chair, let us know. We are going to try and spread people out a bit in a way that circulates the crowd, so please ask for your spot when you arrive.
During The Event
Feel free to sell, schmooze, and chat with the crowd. We’ve had a very interested audience in the past, many of whom are interested in aspects of writing and publishing, all of whom are interested in books and reading. If you’d like to leave your table and chat with some other authors or grab a beer yourself, feel free to do so. We will provide “Be right back” table cards, and we will have staff on hand who can watch your table for a short stretch if need be (they won’t be able to do any sales).
What We Expect
Just be your kind, wonderful, author self. As people make their way around, it’s great to draw them in to conversation about books, other events they’ve attended during the day, the awesome t-shirt they’re wearing, and so on. Lots of our attendees have never met an author before, so it’s good to be prepared for the normal “Who are your inspirations?” and questions like that, and to have an elevator pitch for your book(s).
Barnes and Noble
We are working with a seller from Barnes and Noble. If you’d rather sell your own books, ignore this entirely. If you’d like to look into the option of B&N bringing books, please let me know ASAP. Our rep will check into what they can provide and bring, and they will do all sales of items they bring. In general, if your book is on their shelves or in the warehouse, they’re happy to bring copies.
If you’re handling your own sales, that’s awesome! You’re free to conduct those as you please. We’ve found that people are less and less likely to carry cash, just as a rule. We won’t be asking for a cut of sales or a “booth rental” fee or anything like that. What you make is yours, how you want to sell is up to you, and if you want to run any specials or sales, that’s completely alright as well. If you’re a poet who wants to sell individual, printed poems, go for it!
The event has gone very, very smoothly in the past. We’ve never had a problem with someone who has…chosen to emphasize the brews over the books, let’s say. We have a ticket/wristband system that limits the sampling, and it’s a completely family-friendly event. We will have security onsite as well, so if you experience ANY issues or problems, don’t hesitate to let us know.
I’m Peter Derk, and I’ll be coordinating the Books and Brews event that evening.
If you need to get in touch with me prior to the event:
If you need to get in touch with me that day
Phone: 970-324-1787 (this is personal phone and email, so please use only for the day-of when I won’t have access to my regular work stuff).
If your book is a finalist in one of the Technical Categories, please send us the name of your service provider so their name can be recognized on the award certificate. Send the email to Patricia@hugohousepublishers.com
Here are the Technical Categories:
- Audio Books
- Children’s Illustration
- Cover Design
- Illustrations (not children’s)
- Interior Layout/Design
Not sure if you are a finalist, view the list here. (The list still does not have the Editing category finalists. We are working hard to get that out ASAP.)