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elephantWriting, publishing, and selling a book is like trying to eat an elephant. It can be an overwhelming prospect and it’s hard to know what should be done first – writing or building your platform so the book will sell.

And how do you find out what you don’t know about publishing and marketing so  you don’t make expensive mistakes?

Eat that elephant one bite at a time. And –

Build your platform as you write your book. Seem counter-productive to do two big projects at once? On the contrary, doing both at the same time will actually make your book more sellable and will give you a boost in presales.

Join CIPA board member and book marketing consultant Mary Walewski as she takes you through the platform-building process with her Platform Checklist, a workbook she developed just for this class.  A case study featuring two longtime CIPA members and their new book will show you step-by-step just how you should build your platform and make your book sellable

After the case study, you’ll have plenty of Q & A time  to ask questions about your own platform.

Here are three things you’ll learn in this class:

  • ONE essential thing you must do to be successful with your book.
  • TWO simple things you can do that will pay you back exponentially down the road.
  • The THREE biggest reasons your book fails to sell.

Can’t make the live class? Register anyway! This class will be recorded for later viewing.

“Build Your Author Platform:  A Step by Step Guide.” will be presented live on Monday, Feb 11 from 7 pm to 9 pm, via webinar.

Cost of the Focus Forum is $25 for members and $45 for nonmembers. Register here on CIPA’s website. After registration, you’ll receive your link to register for the GoToMeeting webinar directly from Mary Walewski. Before the class, you will also receive your copy of the Platform Checklist in MS Word format. A class recording will be available for participants after the class.

Never been on a webinar before? All you need is your computer, internet connection, and either a computer headset or a phone to hear the audio. No driving – and for that matter, no shoes – required!

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