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In our last four blogs we have been discussing some of the reasons why you should sign up for CIPA College offerings. We are working our way through the top 5 reasons!

  1. Find out what you need to know about independent publishing, when you need to know it.
  2. Become a better-informed consumer of publishing services.
  3. Save money.
  4. Save time.
  5. Work smarter, not harder.

Today, we will talk about the fifth great reason for signing up.

5. Work smarter, not harder.

There is something of a revolution in publishing these days, with printed books by traditional publishers now relegated to a secondary role behind independently produced books that typically are available in e-book format as well as print form. Some books are even launched in digital formats before offering print versions.

How is it possible to work smarter when so many things related to the industry are changing?

One way is to invest some of your time and energy finding out what is happening and how these changes can possibly impact your venture into the world of independent publishing. CIPA College courses are presented by professionals who not only have years of experience working in the content areas they are presenting, they also are currently engaged in the very transitions that are radically changing the face of publishing as we have known it.

Think of it as gaining access to change agents who are involved in all aspects of independent publishing.

Let’s take Brian Schwartz as an example. He is making two presentations related to e-books in Lone Tree on Feb. 26th. Who could be a better presenter than someone who daily converts manuscripts into e-books for presentations such as the one on the Basics of e-book devices, formats, retailers and a second one on E-book distribution systems?

And how do you incorporate these new formats and delivery systems when you plan the launch of your new book? Find out what Sue Hamilton has to share during her presentation on Strategies for launching your new book. Even venture into the dizzying array of social media options with Mary Walewski with her presentation on Integrating social media into marketing.

You don’t have to discover everything by yourself!

Check out all the courses scheduled for Feb. 12th and 26th at two Front Range locations.

Basics of copyright

Basics of a marketing plan

Comparison of publishing options

Establishing & promoting your brand

Create a website that sells books

Blogs, blurbs, Twitter, and other noise

Basics of e-book devices, formats, retailers

E-book distribution systems

Strategies for launching your new book

Integrating social media into marketing

Watch for other great reasons to sign up for CIPA College courses!

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