Tag Archives: book marketing

How to Eat That Elephant – CIPA Focus Forum

Posted on February 8, 2013 by

Writing, publishing, and selling a book is like trying to eat an elephant. It can be an overwhelming prospect and it’s hard to know what should be done first – writing or building your platform so the book will sell. … Continue reading →

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Why You Need A Media Page On Your Website

Posted on September 18, 2012 by

By Maryann Brown, CIPA Board Member & PR Co-Chair Are you interested in media exposure?  Would you like to be sought out for speaking engagements? Make it easy for public media to find you and your relevant information by having … Continue reading →

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Common Acronyms Used in Publishing, Printing, Design and Graphics

Posted on September 12, 2012 by

Common Acronyms Used in Publishing, Printing, Design and Graphics By Karen Saunders Are you stumped by new acronyms that have suddenly popped up and become part of the current lexicon in the publishing, marketing or advertising arenas? I’ve notice new … Continue reading →

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How to make newspaper editors love you and give you publicity

Posted on September 6, 2012 by

By Mary Walewski, CIPA Board Member & PR Chair If you want editors to publish news about your booksignings and events, make it easy for them by sending complete information. If you make an editor on a deadline scramble for … Continue reading →

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The New PR: Secrets to turning fans into evangelists

Posted on July 9, 2012 by

Note: Today’s blog post is by Penny Sansevieri, CEO and founder of Author Marketing Experts, Inc. Penny is a best selling author and internationally recognized book marketing and media relations expert. Penny will be teaching a special marketing workshop for … Continue reading →

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March Focus Forum: My Book – My Business

Posted on March 20, 2012 by

  My Book-My Business A half-day workshop with Dr. Patricia Ross of Hugo House Publishers. This workshop is designed to take you step-by-step through the publishing and marketing process. When: Saturday, March 31, 2011 Where: Louisville Chamber of Commerce, 901 Main Street, … Continue reading →

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October Meeting: Pre-Publication Publicity

Posted on September 28, 2011 by

Creating Your Marketing Platform: The Art of Pre-Publication Publicity As authors, we too often worry about writing and publishing our book and then worry about the marketing part. The truth is, the really successful authors know the importance of pre-publication … Continue reading →

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Reason #5 for signing up for CIPA College courses

Posted on February 4, 2011 by

In our last four blogs we have been discussing some of the reasons why you should sign up for CIPA College offerings. We are working our way through the top 5 reasons! Find out what you need to know about … Continue reading →

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Reason #1 to sign up for CIPA College Courses

Posted on January 31, 2011 by

Why should you consider signing up for CIPA’s educational offerings, otherwise known as CIPA College?  Several great reasons immediately spring to mind: Find out what you need to know about independent publishing, when you need to know it. Become a … Continue reading →

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