Category Archives: Marketing

SPECIAL OFFER: NSA Member Pricing for this Friday’s all-day Tech Event at the PPA Extended to all CIPA members

Posted on March 20, 2013 by

Heather Lutze & Heather Gilmore have graciously offered to extend the NSA discount to CIPA members for this Friday’s I Heart Tech NSA CO Event! The CIPA code for member pricing is: CIPA$ When this code is entered on the payment page, … Continue reading →

Posted in eBooks, Marketing, Publicity, Publishing, Writing | Tagged , , , | Leave a comment

Planting Seeds

Posted on February 13, 2013 by

By Brian Schwartz I want to share with you an analogy that is likely familiar to most of you. As you begin to read this month’s letter, I’d like you to role play with me. Put on your farmer/gardener hat.  … Continue reading →

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How to Eat That Elephant – CIPA Focus Forum

Posted on February 8, 2013 by

Writing, publishing, and selling a book is like trying to eat an elephant. It can be an overwhelming prospect and it’s hard to know what should be done first – writing or building your platform so the book will sell. … Continue reading →

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Four Power Questions to Ask Yourself This Year to Increase Success

Posted on January 16, 2013 by

By Brian Schwartz We all make resolutions with the new year. I am sure you have made yours! Maybe you want to sell more books as an author, or a publisher. Or maybe you would like more business as a … Continue reading →

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Why You Need A Media Page On Your Website

Posted on September 18, 2012 by

By Maryann Brown, CIPA Board Member & PR Co-Chair Are you interested in media exposure?  Would you like to be sought out for speaking engagements? Make it easy for public media to find you and your relevant information by having … Continue reading →

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How to make newspaper editors love you and give you publicity

Posted on September 6, 2012 by

By Mary Walewski, CIPA Board Member & PR Chair If you want editors to publish news about your booksignings and events, make it easy for them by sending complete information. If you make an editor on a deadline scramble for … Continue reading →

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The Power of a Pin: Why Pinterest is a Game Changer

Posted on July 11, 2012 by

Note: Today’s blog post is by Penny Sansevieri, CEO and founder of Author Marketing Experts, Inc. Penny is a best selling author and internationally recognized book marketing and media relations expert. Penny will be teaching a special marketing workshop for … Continue reading →

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Say hello to your little friend

Posted on April 5, 2012 by

By Mary Walewski, CIPA Board Member and PR Chair Did you have an imaginary friend when you were a kid? You know, the invisible playmate who was your best friend and took the blame for all the stuff you did. … Continue reading →

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Are you a spammer?

Posted on April 3, 2012 by

By Mary Walewski, CIPA board member and PR chair You’re a spammer if you add people to your mailing list without their permission. It’s tempting to collect business cards at networking events and add these email addresses to your mailing … Continue reading →

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How to get your book mentioned in the New York Times

Posted on January 27, 2011 by

Kenn Amdahl, author and CIPA board member sent an email out to the board with this title: Here’s a little oblique marketing… The email included a link to a comment Kenn had posted to a New York Times editorial, “Send … Continue reading →

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